To spark and maintain a continuous cycle of social and economic growth, benefiting individuals, communities, and societies at every level, fostering long-term prosperity and progress.
Make India the global sourcing hub for home and hospitality merchandise by harnessing the diverse potential of Indian producers. With rich craftsmanship and scalable manufacturing, India is poised to meet global demand and lead the market.
Some things are made. Some things are grown into, over generations, in one town, by one family, doing one craft better than anywhere else on earth.
India does not make things everywhere. It makes them somewhere specific. A cluster of hands in one town has spent generations perfecting one craft—brass in one place, block print in another, wood in a third.
A piece that feels right on a market stall does not always feel right in a British living room. We choose colour, scale, and finish with the UK customer in mind.
Not everything an artisan makes is right for your shop. We look for the pieces with real character, the kind a customer picks up and cannot leave without.
Beauty is not enough on its own. Every batch is checked by hand before it leaves India, and checked again once it lands here, for the small things that matter.
Once a piece is chosen, the distance between an Indian craft cluster and a UK shopfront is entirely our problem, not yours. Shipping, customs, paperwork—we hold all of it.
Our partnerships with artisans are not transactional. We work year after year with the same families, understanding their capabilities, supporting their growth, and ensuring they share in our success.
Every detail matters. From the materials chosen to the finishing touches, we ensure every product meets our exacting standards before it reaches our customers.
Behind every piece is a story of skill, patience, and tradition. We honor the artisans who create these works by telling their stories and ensuring their craft is valued and appreciated.
Numbers that reflect our commitment to artisan communities worldwide.
45+
Countries Served
5000+
Indian Craftspeople
15+
Product Categories
20,000+
Unique Product Styles
Your order keeps a workshop lit.
Kind materials matter to us. So does knowing where each piece comes from, who made it and the craft behind it. We work closely with the makers we source from, building relationships that value their skills, traditions and time. When you choose a piece, you’re supporting that journey - here’s what it adds up to.
How long we've been buying from our oldest workshop. Coming back every season is what lets a family invest in tools, training, and the next generation staying in the craft.
Of the artisans we work with are women, most working in their own homes, in their own villages, paid directly in their own names.
Is the longest anyone waits to be paid. We advance money for materials upfront, so no maker is ever funding our order out of their own pocket.
On our core range. Everything travels slowly by sea and waits for you in the UK warehouse - better for the planet, kinder to your lead times.
From humble beginnings to global impact - discover the milestones that shaped our story Explore the key moments
Senior Vice President
After 15 years in international trade, I help Indian brands to drives global business growth, strategic partnerships, and digital transformation across international markets.
Head of Sourcing
Nearly three decades of global experience across sourcing, product development, merchandising and operations, driving sustainable growth and long-term business value.
Head of digital marketing
With extensive experience in digital marketing, I help brands to build global visibility, drive online growth, and create strong digital strategies across international markets.
Sales Associate
I help UK and EU retailers discover and scale with Indian artisan brands, bridging the gap between quality makers and buyers looking for something different.
Our Journey
The milestones that shaped our story, from left to right.
2021
The beginning
India's legacy of handmade home and lifestyle products goes global, empowering artisans directly.
2022
Building the network
Direct relationships with skilled makers grow, preserving traditional techniques.
2023
Reaching Europe
European fulfilment makes responsible sourcing simple, local stock, duty paid.
2024
Growing the range
The collection expands across décor, textiles, kitchen and gifting.
2025
Behind the scenes
Infrastructure deepens. Teams expand. The foundation strengthens for the next phase.
2026
Hello, UK
Ethically sourced, handcrafted homeware reaches independent UK retailers.
