Come with us to the workshop
Before anything reaches a shelf in Britain, it begins its journey in a small workshop, village lane or family courtyard somewhere in India. We spend the year travelling between the artisans we work with, learning about their craft, materials and traditions. This is what we see when we get there and how we make sure every piece of handcrafted homeware reaches you with the same care it had when it left their hands.
Our Journey
From humble beginnings to global impact
The milestones that shaped our story, from left to right.
2021
The beginning
India's legacy of handmade home and lifestyle products goes global, empowering artisans directly.
2022
Building the network
Direct relationships with skilled makers grow, preserving traditional techniques.
2023
Reaching Europe
European fulfilment makes responsible sourcing simple, local stock, duty paid.
2024
Growing the range
The collection expands across décor, textiles, kitchen and gifting.
2025
Hello, UK
Ethically sourced, handcrafted homeware reaches independent UK retailers.
A map of the places we keep going back to.
Handicrafts is in Our DNA
Some things are made. Some things are grown into, over generations, in one town, by one family, doing one craft better than anywhere else on earth.
Handicrafts is in Our DNA
Your order keeps a workshop lit.
Kind materials matter to us. So does knowing where each piece comes from, who made it and the craft behind it. We work closely with the makers we source from, building relationships that value their skills, traditions and time. When you choose a piece, you’re supporting that journey - here’s what it adds up to.
How long we've been buying from our oldest workshop. Coming back every season is what lets a family invest in tools, training, and the next generation staying in the craft.
Of the artisans we work with are women, most working in their own homes, in their own villages, paid directly in their own names.
Is the longest anyone waits to be paid. We advance money for materials upfront, so no maker is ever funding our order out of their own pocket.
On our core range. Everything travels slowly by sea and waits for you in the UK warehouse—better for the planet, kinder to your lead times.
Our Global Impact
Numbers that reflect our commitment to artisan communities worldwide.
45+
Countries Served
5000+
Indian Craftspeople
15+
Product Categories
20,000+
Unique Product Styles