Our Global Impact
Numbers that reflect our commitment to artisan communities worldwide.
45+
Countries Served
5000+
Indian Craftspeople
15+
Product Categories
20,000+
Unique Product Styles
Come with us to the workshop
Before anything reaches a shelf in Britain, it begins its journey in a small workshop, village lane or family courtyard somewhere in India. We spend the year travelling between the artisans we work with, learning about their craft, materials and traditions. This is what we see when we get there and how we make sure every piece of handcrafted homeware reaches you with the same care it had when it left their hands.
Our Journey
From humble beginnings to global impact
The milestones that shaped our story, from left to right.
2021
The beginning
India's legacy of handmade home and lifestyle products goes global, empowering artisans directly.
2022
Building the network
Direct relationships with skilled makers grow, preserving traditional techniques.
2023
Reaching Europe
European fulfilment makes responsible sourcing simple, local stock, duty paid.
2024
Growing the range
The collection expands across décor, textiles, kitchen and gifting.
2025
Hello, UK
Ethically sourced, handcrafted homeware reaches independent UK retailers.
A map of the places we keep going back to.
Run your eye down the list and watch each craft find its home on the map. Click one and we'll take you inside the workshop for a minute.
Handicrafts is in Our DNA
Some things are made. Some things are grown into, over generations, in one town, by one family, doing one craft better than anywhere else on earth.
We go to where the craft lives
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Pillar 01
India does not make things everywhere. It makes them somewhere specific. A cluster of hands in one town has spent generations perfecting one craft—brass in one place, block print in another, wood in a third.
We curate for the UK, not just for India
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Pillar 02
A piece that feels right on a market stall does not always feel right in a British living room. We choose colour, scale, and finish with the UK customer in mind.
Every piece earns its place
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Pillar 03
Not everything an artisan makes is right for your shop. We look for the pieces with real character, the kind a customer picks up and cannot leave without.
We look twice before we ever ship
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Pillar 04
Beauty is not enough on its own. Every batch is checked by hand before it leaves India, and checked again once it lands here, for the small things that matter.
We carry the weight of getting it here
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Pillar 05
Once a piece is chosen, the distance between an Indian craft cluster and a UK shopfront is entirely our problem, not yours. Shipping, customs, paperwork—we hold all of it.
We build long-term relationships
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Pillar 06
Our partnerships with artisans are not transactional. We work year after year with the same families, understanding their capabilities, supporting their growth, and ensuring they share in our success.
Quality is non-negotiable
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Pillar 07
Every detail matters. From the materials chosen to the finishing touches, we ensure every product meets our exacting standards before it reaches our customers.
We celebrate the artisan's craft
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Pillar 08
Behind every piece is a story of skill, patience, and tradition. We honor the artisans who create these works by telling their stories and ensuring their craft is valued and appreciated.
Your order keeps a workshop lit.
Kind materials matter to us. So does knowing where each piece comes from, who made it and the craft behind it. We work closely with the makers we source from, building relationships that value their skills, traditions and time. When you choose a piece, you’re supporting that journey - here’s what it adds up to.
11
Years of Partnership
How long we've been buying from our oldest workshop. Coming back every season is what lets a family invest in tools, training, and the next generation staying in the craft.
62%
Women Artisans
Of the artisans we work with are women, most working in their own homes, in their own villages, paid directly in their own names.
30 Days
Maximum Payment Time
Is the longest anyone waits to be paid. We advance money for materials upfront, so no maker is ever funding our order out of their own pocket.
Zero
Air Freight
On our core range. Everything travels slowly by sea and waits for you in the UK warehouse—better for the planet, kinder to your lead times.